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Main > Advertisement > Internet advertising

Internet advertising

Internet advertising - is advertising of goods and services that uses Internet tools and technologies and is published on the Internet. Internet advertising has several advantages compared with other types of advertising.

Advantages of internet advertising:

  1. Interactivity
  2. Accounting
  3. Low cost
  4. Targeting and selection of geographical areas of Internet advertising.
  5. Target Audience

1. Due to the possibility of tracking of actions and reactions of the user of Internet advertiser can quickly make changes to the current advertising campaign and adjust this or that service, according to consumer feedback (Feedback).

2.Due to accounting and control of the behavior of consumers of services or goods, manufacturer, the owner of the product may plan his advertising company, improve production or service depending on the mood and desires of consumers.

3.Low cost of internet advertising compared with television advertising, advertising in the expensive and popular mass media (magazines, newspapers, catalogs and Tupe.) enables companies to conduct regular promotions.

4.The choice of geographical areas by the advertiser can confidently without some extra spending target your advertising campaign and efforts on advertising only to the region that interests him.

5. The target audience is reached firstly by natural finding by the consumer goods or services, and secondly by the interactivity. Interactivity is achieved through the consumer's choice of sections or topics of a web-site and in accordance with this choice and advertisements are displayed only to the selected topic.

Internet advertising today has in its arsenal the following main tools:

  • banner advertising
  • text advertising
  • context advertising
  • video advertising

Types of internet advertising

Banner advertising

One of the most common types of Internet advertising - is banner advertising. It can be just as static images as animated, telling about Your product or service.

The advantage of banner advertising is that the interested person clicking on the banner immediately receive all information that interests her, as a banner is a kind of link, that takes You to a website or page devoted to the advertised product.

Classic banner is a rectangular graphic image as GIF, JPG, PNG or created using Flash, Java, ShockWave, etc. Recently, a new format of banner has been extended, called the «rich media». These banners can be of any form (including the "wrong" shape) and differ in their ability to use sound, "respond" to the mouse movement (to be interactive) and others. Typically, each site has a special place under the banner of specific species.

Banner sizes are in the full diversity. Basic standard sizes are:
Skyscraper (120 x 600)
Leaderboard (728 x 90)
Button 1 (120 x 90)
Button 2 (120 x 60)
Half Banner (234 x 60)
Micro Bar (88 x 31)
Square Button (125 x 125)
Vertical Banner (120 x 240)
Rectangle (180 x 150)
Medium Rectangle (300 x 250)
Large Rectangle (336 x 280)
Vertical Rectangle (240 x 400)
Square Pop-up (250 x 250)
Wide Skyscraper (160 x 600)

Context advertising

Contextual advertising - it is mostly text ads that are issued to visitors of search engines and other sites. The advantage of contextual advertising stems from its name - it appears only on the settings of advertising company You define that is by what key words You have set Your ad - and often pay for each click of Your visitor.

However, advertisements and banners do not have to be placed only on the sites-searching systems. Great popularity got a way by which advertisements can be inserted directly into the code of any site, thus increasing the potential audience for advertisers.

There are several large systems of contextual advertising. They are Google Adwords, Behun, ADbrite, Bidvertiser, Bigmir i etc. Your ad will appear on those sites that fall into one or another system.

Text advertising

Text ads - is a "weapon" to promote the site optimization. Mostly it is used by professionals for site optimization or promotion. It yields over other types of advertising by vision and efficiency in sales.

However, it has no equal in the event when a site owner wants to move his site. He spends money for advertising campaign not in vain. The effect in the future will be felt by his site. His range will be higher, increasing the number of external links and therefore naturally increases the number of target actions on the site.

The disadvantage of text ads is a temporal shoulder of recoil. If by the banner or contextual advertising You get customers (visitors) immediately after payment and starting of advertising, in that case You will have a return a bit later - (2-3 weeks). However, there is a visible edge too. In the event that the budget or of the advertising company - attendance is falling, and through text advertising - is kept long.

Order advertising

In our studio You can order internet advertising of any kind. According to the information above You can find by yourself online advertising that suits You both in aims and objectives as well as on prices and efficiency.